About the Customer
Meltwater is a global leader in media intelligence and social analytics, helping businesses monitor and analyze digital conversations across news, social, and online platforms. With more than 2000 employees across 50 offices worldwide, Meltwater is known for its fast moving culture and strong focus on employee experience. Their people first values extend beyond the workplace, creating space to celebrate both personal and professional milestones.
The Challenge
Meltwater wanted a meaningful way to celebrate employees as they welcomed new babies into their families. The goal was to create a gesture that felt thoughtful and personal, while making the process simple and scalable for the HR team.
They needed help with sourcing, packaging, fulfillment, and shipping. More importantly, they needed a workflow that would not require manual tracking or address collection for each new parent. This was about more than sending gifts. It was about creating a consistent way to show appreciation at one of life’s most important moments.
The Solution
Meltwater partnered with Avail to design a new baby gifting experience that delivered on both heart and efficiency.
Curated product selection
We sourced a playful yet practical set of baby and parent friendly items. Each kit included a soft elephant blanket, a branded sippy cup, a cozy onesie, a bib, and a hat for the parent. The mix balanced function and fun, giving new families a gift they would actually use.
Ready to ship packaging
Each item was carefully packed into a branded kit that felt warm and welcoming. The unboxing experience was designed to feel like a celebration, with clean presentation and no extra steps required from the recipient.
HRIS integration for automation
To make things even easier, we integrated directly with Meltwater’s HR information system. As new parent data is updated in the system, addresses are pulled automatically into the Avail platform. That means no manual entry, no chasing details, and no delays.
One click fulfillment
Through the gifting platform, HR can trigger a shipment in just a few clicks. Kits are stored and ready to send, so every new parent gets their gift on time without added lift for the team.
The Results
Meltwater’s HR team can now celebrate employee milestones with ease, while employees receive a gift that feels personal and genuine.
Key outcomes:
- Fully curated baby kits sourced and packed by Avail
- Seamless HRIS integration to automate shipping
- No manual data collection or tracking required
- A warm, branded moment that supports new parents across the company
By pairing thoughtful gifting with operational simplicity, Meltwater created a program that honors life’s big changes and keeps culture at the center.
TLDR
Meltwater wanted a meaningful way to support employees becoming new parents. Avail delivered curated baby kits—complete with blankets, apparel, and gifts for the parent—automated through Meltwater’s HR platform. The result is a consistent, feel good program that celebrates life moments without adding internal work.
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