About the Customer
Everpeak Technologies is a fast growing tech company with a fully remote workforce spread across North America and Europe. Known for its innovative products and collaborative culture, the company values strong brand identity and employee connection, even without a physical office presence.
Client Disclaimer
At the request of our client, we have used a mock company name in this case study to protect their identity. The results and details of the engagement remain accurate.
The Challenge
When Everpeak went through a major rebrand, they needed a way to get updated apparel and gear into the hands of every employee—no matter where they lived.
With a distributed team and no central office, they faced several challenges:
- Ensuring every employee received the right size and style
- Managing budgets while still allowing flexibility and choice
- Eliminating the need for manual address collection or internal sorting
- Shipping directly to hundreds of individual homes worldwide
The company wanted more than a one size fits all drop. They wanted a brand experience that matched the significance of their rebrand.
The Solution
Everpeak partnered with Avail to launch a limited time pop up store built specifically for their rebrand rollout.
Store credits for choice and flexibility
Each employee received a $300 store credit to shop for new branded apparel and gear. Employees could also add items beyond the credit with personal payment, creating a balance between company provided gifts and personal choice.
Product curation and sourcing
Avail worked hand in hand with Everpeak’s team to source the perfect mix of products. We went through multiple iterations of apparel, accessories, and hard goods until the final collection felt right for their brand and culture.
Seamless platform execution
We built the store, distributed unique credit links to each employee, and collected all shipping information automatically through the platform. No manual tracking or extra admin required.
Direct to home fulfillment
Once the store closed, Avail produced, packed, and shipped every order directly to employees’ homes, regardless of location. Each employee received their items quickly and in the right sizes without additional effort from the internal team.
The Results
Everpeak’s rebrand became more than just a new logo. It became a shared experience for their global team.
Key outcomes:
- $300 store credit issued to every employee
- Curated product mix designed to reflect the new brand
- Pop up store launched and managed by Avail end to end
- Orders produced and shipped directly to employee homes worldwide
By combining thoughtful sourcing with a seamless digital store, Avail helped Everpeak create a rebrand launch that employees could see, feel, and wear.
TLDR
A fully remote tech company needed to roll out a rebrand to hundreds of employees around the world. Avail launched a pop up store with $300 credits, curated apparel and gear, and direct to home shipping. The result was a smooth, personalized rollout that gave every employee a piece of the new brand.
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