Bringing the AM25 Event To Life for Fairway

Client Overview

Fairway Mortgage is a national mortgage lender known for its strong company culture and values-driven approach. Each year, Fairway hosts its Annual Meeting—a large-scale, company-wide event for employees across the country. For AM25, the 25th anniversary of this tradition, the event brought together more than 1,500 team members in person.

As Fairway’s dedicated swag and merchandise partner, Avail was tapped to create and manage a fully custom retail store experience on-site at the event.

The Challenge

Fairway needed a turn-key retail presence that felt polished and purpose-built for their employees. This included everything from store layout and signage to product design, inventory planning, payment systems, and post-event logistics. They also needed a team that could flex in real time - handling unexpected asks, fulfilling last-minute orders, and ensuring a seamless shopping experience for all attendees.

The Solution

Avail partnered directly with Fairway’s events team to plan and execute every element of the retail experience. We handled physical layout planning for the in-person store, including traffic flow, changing rooms, signage, mirrors, and amenities. Our creative team developed custom AM25-branded products and designed the full collection. Before the event, our team arrived on-site to build the entire space, including racks, shelves, hangers, and visual displays. We implemented a Square point-of-sale system to track live inventory, process credit card payments, and manage refunds and exchanges on the fly. Gift-with-purchase strategies were supported through same-day warehouse shipments to keep the shop stocked.

When the CMO requested an unplanned item during the event, we quickly built a same-day pop-up store that allowed employees to order the product on-site for post-event delivery.

For attendees who didn’t want to carry their purchases, we set up a shipping station to manage fulfillment after the event.

The Outcome

• Over 1,500 employees shopped the store in person
• $100,000 in total sales processed through the on-site POS system
• A seamless, end-to-end experience for Fairway’s internal team and their employees
• All remaining inventory was counted restocked into Fairway’s online store post-event
• Avail compiled detailed feedback and recommendations to improve next year’s experience

From first sketch to final shipment, Avail delivered a retail experience that felt as thoughtful and branded as the event itself.